Hippocampus Edizioni Book Nike Better is Temporary

Ippocampo Edizioni presents a collection of books on the most important international fashion houses. Design books and books to collect capable of furnishing any room in your home with style.

For more than half a century, Nike has openly challenged tradition and conventions, always going further in innovation and sporty design. Nike: Better is Temporary reconstructs this constant research and describes the philosophy that turned the company's fortunes upside down, transforming a small visionary reality into the first sneakers and sportswear brand in the world. By reviewing its historic innovations, but also the unpublished prototypes and the most curious anecdotes, this journey tells of Nike's vocation to perfect itself and to "listen to the athlete's voice". Sam Grawe examines all aspects of the Nike ethos of performance, teamwork, inclusive design and sustainability.

Dimensions 23 x 31cm
Binding Bound and laminated
Pages 320
Year 2022
ISBN 9788867226757
Price €79.90