Hippocampus Edizioni Book Nike Better is Temporary

Ippocampo Edizioni presents a collection of Books on the most important international fashion houses. Design books and collectible books capable of furnishing every room of your home with style.

For more than half a century, Nike has openly challenged tradition and convention, always pushing the boundaries of innovation and sports design. Nike: Better is Temporary reconstructs this constant search and describes the philosophy that turned the company around, transforming a small visionary reality into the first sneaker and sportswear brand in the world. Reviewing its historic innovations, but also unreleased prototypes and the most curious anecdotes, this journey tells the story of Nike's vocation to improve and to "listen to the voice of the athlete". Sam Grawe examines in all its aspects the Nike ethos, made of performance, teamwork, inclusive design and sustainability.

Dimensions 23 x 31 cm
Binding Bound and laminated
Pages 320
Year 2022
ISBN 9788867226757